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It's worth noting that web advertising is still small potatoes compared to more traditional channels- and the traditional channels make it astonishingly difficu
by krakensden 12y ago
It's worth noting that web advertising is still small potatoes compared to more traditional channels- and the traditional channels make it astonishingly difficult to measure effectiveness. There's an awful lot of money in selling Coca-Cola, and Pinboard & Facebook haven't scratched the surface.
- Zigurd 12y agoIt is a minority of the total, but it is getting up to about 20-25% of the total. Some of that market, like ads on public transportation, billboards, flyers, kiosks, etc. is not accessible to Web media, so the share of the accessible market is a bit higher. It's not as if the ceiling remains out of sight. Your comment about traditional ad measures of effectiveness being dodgy probably means pricing will decline when effectiveness can be accurately measured, so that means Internet ads have a still higher share of the theoretical maximum.
- maxerickson 12y agoGoogle alone is ~10% of global advertising revenues. That's at least an interestingly shaped potato. http://investor.google.com/financial/tables.html http://investor.google.com/financial/tables.html (a nice friendly and solid number for global ad revenues is harder to come by, but it's ~$500 billion)