"In all PR firms" was a little too much inclusive... :-) My comment was based on my experience when I was working for PR firms. Old school partners struggled t

"In all PR firms" was a little too much inclusive... :-) My comment was based on my experience when I was working for PR firms. Old school partners struggled to understand social media and asked to interns and employees to astroturf. Theses experiences made me more cynical of PR firms. It doesn't help that many businesses in Montréal got caught doing exactly that. For example, BIXI (self-serve bicycle renting service) created a supposedly fan made blog and the two authors (which were supposed to be real fans) didn't even exist. The press had a field day with this.