Then we'll need to shift the analytics platform to understand where our "readership engagement progam" failed and tune the algorithms to identify borderline-lit

Then we'll need to shift the analytics platform to understand where our "readership engagement progam" failed and tune the algorithms to identify borderline-literate "at risk" readers so that appropriate interventions can be made. We'll spend millions on these programs, most of which will be in bureaucracy, without ever fully understanding the crux of the problem or how our fear of lax engagement contributed to it. It's curious in a way. Once you establish that behavior is more important that content, it ought to be obvious what the consequences will be.