Maybe he should follow the style himself when writing the article about it. The punchline should almost stand alone by itself. It shouldn't say, "Hey, audience,

Maybe he should follow the style himself when writing the article about it. The punchline should almost stand alone by itself. It shouldn't say, "Hey, audience, now you have to listen to the rest of this to understand what I meant." "The bull is dead," is a very provocative clause that leaves the audience scrambling for (irrelevant) context.