"So, point one is that this is not a battle of equals: it's a big-ish corporation being picked on by a Goliath more than ten times its size, in an attempt to ex

"So, point one is that this is not a battle of equals: it's a big-ish corporation being picked on by a Goliath more than ten times its size, in an attempt to extort better terms." This is really a stupid way to put it. The 1/10th size company is plenty big enough to hire top notch lawyers, lobbyists, PR people etc to fight this battle. The fact is this is really a battle where, past a certain point, size doesn't matter. We are not talking about a schoolyard fight. What Amazon is doing is wrong (if as reported) however making out the underdog (if you want to call it that) as a "David" as if they are some small 10 person company being picked on by, say, google (and their algorithm) is just hyperbole.