My initial thought was that maybe you could create an information business along the lines of ComScore. That seemed a bit pedestrian. Overnight, I began to wo

My initial thought was that maybe you could create an information business along the lines of ComScore. That seemed a bit pedestrian. Overnight, I began to wonder if you could build a tool much like Farecaster, where you could help ad buyers understand the movement of pricing for keywords, and make predictions about when they will move up and down.