Even if it's "standard operating practice", it's unethical and stupid and deserves to be ridiculed loudly and publicly. This comment provides common sense PR f

Even if it's "standard operating practice", it's unethical and stupid and deserves to be ridiculed loudly and publicly. This comment provides common sense PR firm position: I have had clients ask me to write reviews for them, and have refused (and explained the rationale). Why? Because refusing protects them from articles like this. Something that hasn’t been a focus here is that numerous companies have engaged an agency to perform this task for them. As a PR professional, I consider exposing a client to the risk of being featured in an article like this to be completely unprofessional. I haven’t had a single person push back after explaining this. http://www.mobilecrunch.com/2009/08/22/cheating-the-app-store-pr-firm-has-interns-post-positive-reviews-for-clients/#comment-448646 http://www.mobilecrunch.com/2009/08/22/cheating-the-app-stor...