> brand name The founders have themselves said that they have little traction, and 3rd party payment services will not add much value. > domain name Doesn't

> brand name The founders have themselves said that they have little traction, and 3rd party payment services will not add much value. > domain name Doesn't matter, when brand name isn't useful > Existing code base Its takes significantly less time to build it the next time. > Registered users Facebook has 250 million users! <1% cant matter anyway.