Nicely written. Thanks also for synthesizing the above posts. In response to 1), that's one of the reasons why we're trying to address this. Even if I'm passiv

Nicely written. Thanks also for synthesizing the above posts. In response to 1), that's one of the reasons why we're trying to address this. Even if I'm passive, it bugs Nick and Scott to keep me occupied, and that's not fair to them. As you put it, they are the engines of the company and although I want to remain busy and productive, that goal doesn't preempt respecting them. Regarding the SEO, I'm working on that. Our login system is currently being redone which is indirectly foiling our attempts to use Google A/B testing, but as soon as we are no longer splitting the site between two domains, that should be resolved and then I can start working the minutia of the site that hasn't had any attention paid to it. I'm also working on a newsletter, which we had at first discounted, but everyone has told us that they're great for business, but as you said, they take a lot of sweat equity. Hearing it reiterated makes me more prone to dump the time in and actually do it.