Video is something we hadn't thought of, thanks for suggesting it. I'll do a proper ROI calculation and figure out how many uniques we'd have to get to make tha

Video is something we hadn't thought of, thanks for suggesting it. I'll do a proper ROI calculation and figure out how many uniques we'd have to get to make that worth our while. I also majored in Cinema Studies, and have a lot experience making videos, so it would be fun and easy for me to produce quality material, its just a question of recouping our costs. We've been trying to ramp up the blogging recently, and it's good to know that it takes a while for it to affect pagerank. We were getting down because it hasn't given us a big quick boost. We're dedicated to continuing a lot of blogging though (most of which I'm doing now). There are a few internet forums for this, and I'm a member, but I don't participate regularly, maybe I should change that. Usability has been (pardon my French) a bitch. I thought I had a great UI eye when we first started. After 3 sitewide redesigns, 4 iterations of the vocabulary interface, and numerous leaky conversion steps later, I'm pretty humbled. Do you have any specific recommendations for UI reading? I pay attention to Nielson, I've read Landing Page Optimization, and Call to Action, but I'm only starting to put their lessons to use.