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A completely arbitrary value that only requires a critical mass of women to being valuing some other arbitrary gauge of status as a surrogate. Consider how in t
by zanny 12y ago
A completely arbitrary value that only requires a critical mass of women to being valuing some other arbitrary gauge of status as a surrogate. Consider how in the last few years owning Apple products has become its own perverse symbol of status, because Apple played an extremely effective rebranding campaign.
- rhizome 12y agoIt's not arbitrary, though. Like all values, they are derived from an exchange. And to be fair, Apple's popularity is not only as a status symbol. For many people they provide a well-priced combination of features, sometimes extremely well-priced. A MacBook Air by any other company costs at least 50% more. If anything, your comment illustrates that Apple is saddled by their old reputation as having overpriced offerings, despite shifts of focus in their marketing campaigns.