I agree with most of this, but it's not just technology. It's the balance of power expressed in the way old media publishers publish content. The see the conte

I agree with most of this, but it's not just technology. It's the balance of power expressed in the way old media publishers publish content. The see the content they produce as the primary value, and the comments as a sideshow. Platforms like HN are very different, because here the people are the center, and the content exists to feed the discussion, exchange and analysis of information. As far as old media is concerned, they've already done the analysis, so the people really don't have anything to add. But the fact is that given the medium, most old media publications are extremely shallow and completely static. Only newspaper articles don't give references, background information, give no insight in how the analysis came about and absolutely do not evolve over time. Publishers don't understand that their product is the raw material, not the end product. If they don't provide the context and services, people will take that raw material elsewhere, like HN, and the only comments on the publisher's site will be of the hit-and-run kind.