I read those studies - that in the face of evidence, people cling to their disproven beliefs even more [0]. It has been coined "The Backfire Effect" [1] They we

I read those studies - that in the face of evidence, people cling to their disproven beliefs even more [0]. It has been coined "The Backfire Effect" [1] They were the scariest and most fascinating I've read in a long while. [0] http://www.scientificamerican.com/article/antivaccination-parents-dig-in-heels-even-after-receiving-medical-info/ http://www.scientificamerican.com/article/antivaccination-pa... [1] (PDF) http://web.archive.org/web/20110511211719/http://www-personal.umich.edu/~bnyhan/nyhan-reifler.pdf http://web.archive.org/web/20110511211719/http://www-persona...