I think this article is meant to be addressing communities at the large scale, which really means humans at the large scale. And the tough part about humans at

I think this article is meant to be addressing communities at the large scale, which really means humans at the large scale. And the tough part about humans at the large scale is that basic economics kicks in: humans respond to incentives. Sure it might be tasteless or sad to observe, and yes there are people that defy this. It's still going to happen though. Only in dealing with the realities of this is there actually a shot at mitigating it.