You'd be surprised at the number of "obvious" things you'll miss when shipping your product. The fact is, the people designing these things are human, with thei

You'd be surprised at the number of "obvious" things you'll miss when shipping your product. The fact is, the people designing these things are human, with their own biases and blind spots. Furthermore, your beta test group will probably miss a few "glaring" problems with your product (even if you've shipped multiple versions before!) In the resulting bashing and crowd pleasing "this sux" comments, there will be a few people who WANT to love the product but just can't, and are willing to explain exactly why. Those are the people you latch on to, give free products to, and pick their brains for their insight so that you can iterate better on your next version. And that's exactly what Microsoft is doing. This is the correct strategy.