You just need more loyal customers. My first stop is Amazon. But I would not say I am loyal to Amazon above all else. If I really wanted something and they didn

You just need more loyal customers. My first stop is Amazon. But I would not say I am loyal to Amazon above all else. If I really wanted something and they didn't have it, then I'd move on the next stop. In this case (that book about Amazon) I'd head on over to Barnes & Noble and pay just $0.31 more to order it there. No big deal.