Amazon will never have more of the ecommerce market than Google does and Google isn't going to be broken up either. The Internet creates the illusion of choice

Amazon will never have more of the ecommerce market than Google does and Google isn't going to be broken up either. The Internet creates the illusion of choice and non-technical people don't understand the gravity of the network effects involved. If Amazon had 67% of the ecommerce market, they'd be virtually impossible to dislodge as they'd just squeeze their suppliers like Walmart does, etc.