As the article for this topic, and Cringely's current 2nd and subsequently articles in that search point out, the previous CEO made a promise to massively incre

As the article for this topic, and Cringely's current 2nd and subsequently articles in that search point out, the previous CEO made a promise to massively increase earnings by 2015. In the face of declining sales/revenue, there aren't that many ways to accomplish that, and of course few aren't actively harmful to its future.