The problem is SEO in general. We have omnipresent and omniscient Google (or so they think) with high priest Matt Cutts bringing the tablets down from the moun

The problem is SEO in general. We have omnipresent and omniscient Google (or so they think) with high priest Matt Cutts bringing the tablets down from the mountaintop. The SEO crew are on the ground busy reading chicken entrails and tea leaves and coming up with the best guesses they can but they really don't know.