The private label strategy, though appearing as a last resort, does make some sense i.e gross margins improvement. I think this serves as a lesson to those folk

The private label strategy, though appearing as a last resort, does make some sense i.e gross margins improvement. I think this serves as a lesson to those folks operating with primarily or even just operating partly in ecommerce. That is, if you're selling other people's stuff it's an efficiency play whilst if you're selling your own stuff, you've got more room to maneuver with margin.