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I think you are wrong. Google's current business requires that they are able to match your interests to ads. Contrary to popular belief, it has nothing to do wi

by arebop 12y ago

I think you are wrong. Google's current business requires that they are able to match your interests to ads. Contrary to popular belief, it has nothing to do with selling you out to advertisers and it doesn't even strictly require Google to know all about you. If they can efficiently apply FHE to your data and produce an encrypted set of ads that only you can unscramble, they'll make plenty of money. It's not at all clear that this is feasible, but if I had billions of dollars burning a hole in my pocket, I'd probably fund FHE research.

CHY872 12y ago
No, it relies on them being able to do that, but also to be able to improve their products such that they stay relevant. Things like A/B testing require Google to know what the user is doing in order to test their effectiveness - a FHE setup would ruin that. In any case, I'm not sure how this would stop them from tracking in the first place.