Sustainable growth...until you run out of new people who want to use pinterest. This type of thinking is pervasive not just in startup culture but in American

Sustainable growth...until you run out of new people who want to use pinterest. This type of thinking is pervasive not just in startup culture but in American capitalism itself. It's a system completely based on the concept of growth; without growth it dies. Yet people pretend like growth is infinite: There will always be more users, there will always be more resources, the market will adapt. You tell them that growth is finite and they scream "communist!!" at you. If you want sustainability, take a look at concepts from nature. The populations that achieve equilibrium with their environment persist, while those that grow unchecked eventually consume all their available resources and die. It's not that you can't have a viable business without growth, it's that a lot of companies think enormous growth is the only way. Maybe pinterest should try making money before growing forever. That would be more sustainable.