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Competition has really heated up since the last time I checked out Fab. It strikes me that this news is the first time I've heard about what Fab was up to in a
by jtchang 12y ago
Competition has really heated up since the last time I checked out Fab.
It strikes me that this news is the first time I've heard about what Fab was up to in a long time. I can't really think of anything that would make me go "oh...let me go check out fab.com and see if they have it". This is unlike groupon which seems to have spent an ungodly amount of money (in a good way) in marketing and positioning.
- kosei 12y agoAlways seemed to me that Fab should have spent their money on marketing and positioning, trying to put themselves as a major internet retailer for fashion and modern, high-end living. Instead it appears that they went out of sight, out of mind for many.
- billmalarky 12y agoMost of Fab's growth was actually driven by high spending on marketing and positioning. http://www.entrepreneur.com/article/230081 http://www.entrepreneur.com/article/230081 Search for "what went wrong"
- ForHackernews 12y agoThis is literally the first time I've ever heard of this company.
- bstar77 12y agoI see some of their stuff in target, they have a little section at the store near me. The products generally seem useful and well made and reasonably priced.