"More serious adoption" is relative. At the time that DOS, Google and Facebook went mainstream, their competitors would quite definitely have been classed as ha

"More serious adoption" is relative. At the time that DOS, Google and Facebook went mainstream, their competitors would quite definitely have been classed as having serious adoption. And when the things that knock those off their pedestal (some, particularly DOS, were knocked off many years ago), the things that follow them may well have even more serious adoption. My point is that the author's claim that "You won't get rich, famous and powerful by building a better mousetrap. You can only do that by being the one person who creates or popularises a whole new market segment" is simply wrong and has been shown to be wrong time and time again - including by the very people he's using as examples.