Not at all. Make it clear to OEM partners that this is not a competitor to their low-margin products but rather a competitor to Apple's high-margin products. MS

Not at all. Make it clear to OEM partners that this is not a competitor to their low-margin products but rather a competitor to Apple's high-margin products. MS & OEMs both need to understand that it will always be a small fraction of market share. It makes the Windows brand more valuable, though: Some of their customers want a high-end device that's made to run Windows, and where else can you get that these days?