Pretty brilliant move on Google's part. By launching Google Fiber, they have a huge wedge for any "Fast Lane" negotiations with the ISPs. If ISPs try to charge

Pretty brilliant move on Google's part. By launching Google Fiber, they have a huge wedge for any "Fast Lane" negotiations with the ISPs. If ISPs try to charge content providers too much, and start to impact Google's bottom line, Google can simply start expanding Fiber to bite into the ISP's business. It effectively sets a ceiling for how much the ISPs can charge Google or it's customers, since Google can simply emphasize Fiber if it becomes more cost effective vs. paying the Fast Lane tolls.