If you're going for readability make sure your font-size is in the 16-18px range. Generous amount of line-height is also a good idea, closer to 2 than 1.5. on

If you're going for readability make sure your font-size is in the 16-18px range. Generous amount of line-height is also a good idea, closer to 2 than 1.5. one word = whitespace Serif can be nice but for a Sans Serif option, I like Open Sans. headline I would go anywhere from 18px to 36px, depends on what type of look and feel you want to achieve. Color wise keep it dark text on a light background with minimal use of a single accent colour. I like Red myself but blue is also good.