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amazon.com's homepage has a letter outlining this change/new content and ends with: Amazon Prime is the best deal going at just $99/year. This HN entry links d
by libraryatnight 12y ago
amazon.com's homepage has a letter outlining this change/new content and ends with: Amazon Prime is the best deal going at just $99/year.
This HN entry links directly to the 'Learn More' or 'Start your free month' link provided in that letter (button is variable depending on if you're a member), which is an index of content.
Also, if I go to a amazon.com/prime from a browser that doesn't have me signed in automatically to my Prime account (otherwise it gives me a 'give the gift of prime option since it sees I'm already a member), it shows me a 30 day free trial button and says directly under the button: "After your free trial, Amazon Prime is just $99/year. You can cancel anytime. "
I don't feel the price is obfuscated. It's not perfect, but I don't get the impression there's bullshit afoot.
- tunap 12y agoI see it, clicked Amazom Prime link and it is indeed in the right margin...I missed it first time. I found it on Goog too. My point is, it is arguably the most weighted deciding factor of the transaction, why isn't it stated plainly right on the content page rather than buried in small print behind a link?...granted, it could be smaller and buried further. They managed to get the 'Free Trial' bait plainly centered on the page, why not the terms? Obfuscation.