Indeed. This read to me as "We expect wearables and the Internet of Things to take off, and our ad distribution will follow the platforms available in the futur

Indeed. This read to me as "We expect wearables and the Internet of Things to take off, and our ad distribution will follow the platforms available in the future. Obviously." So really this is more interesting as an admission of what Google expects from the next few years of technology trends than as some proclamation about ad placement.