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Selective quoting at work: Google telling the SEC "For example, a few years from now, we and other companies could be serving ads and other content on refrigera

Selective quoting at work: Google telling the SEC "For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities" to avoid having to disclose specific revenue sources became "Google hopes to put ads 'on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities'" very quickly.

bhartzer 12y ago
Google "pinkie swears" they won't show any ads on Nest. http://venturebeat.com/2014/05/21/google-pinkie-swears-no-ads-are-coming-to-nest/ http://venturebeat.com/2014/05/21/google-pinkie-swears-no-ad...
- amirmc 12y ago
  How often does anyone look at their thermostat? Showing ads there seems like a waste of effort. Far more valuable to mine the data and show even more 'relevant' ads when you next go online.
  - GregBuchholz 12y ago
    ...well if the thermostat was nefariously set to a few degrees below the displayed setpoint in the middle of winter, then I suppose people would be making more trips to look at the thermostat to see why they are colder than they expected...
primigenus 12y ago
Indeed. This read to me as "We expect wearables and the Internet of Things to take off, and our ad distribution will follow the platforms available in the future. Obviously." So really this is more interesting as an admission of what Google expects from the next few years of technology trends than as some proclamation about ad placement.
deleted 12y ago
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