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Putting Amazon Instant on the main shopping website is such a befuddling experience. I'm on Amazon Instant. I see they have some HBO stuff, so I search for Ga
by nostromo 12y ago
Putting Amazon Instant on the main shopping website is such a befuddling experience.
I'm on Amazon Instant. I see they have some HBO stuff, so I search for Game of Thrones. The auto-suggest immediately directs me to the books, ignoring my context. So, I skip auto-suggest and search just in HBO, and I'm prompted to buy Season 1 for $40. Huh? Meanwhile I'm always being distracted by recommendations to buy those solar panels I searched for a month ago.
I think it was a bad idea to conflate the contexts of "shopping" and "looking for entertainment" so throughly. I don't think Netflix has anything to worry about.
- erikpukinskis 12y agoI often wonder how amazon has gotten so far with such little focus on usability. I wonder if they don't actually WANT you to get lost in layer upon later of stores. Like how the mall makes it hard to pop in for a quick purchase.