4 ms·

This question may sound silly, but do you live/run in a place that is ice free most of the year? I wonder because I live in a part of the world where, if I'm l

by hluska 12y ago

This question may sound silly, but do you live/run in a place that is ice free most of the year? I wonder because I live in a part of the world where, if I'm lucky, I can run outside for about six months of the year (1). I love running for those six months, but the rest of the year, it is so icy that the risk:reward of running outside is too high. Because of this, the moment I see subscription, I know that I won't become a customer. In my mind, it doesn't make sense to subscribe to something I'll only use for half the year. I know I could likely unsubscribe in November, but realistically, the odds that I'll subscribe again in April are almost zero. I wonder if you could pivot into more of a safety app for seniors? My Grandma, for example, loves to walk but she has had two heart attacks and she is in her 90s. Personally, I'd subscribe to an app (and pay almost anything) if it meant that I'd get a text message if my Grandma stopped walking and stayed still for more than x minutes. (1) - Clearly, I don't think things through and likely shouldn't be trusted...:)

clarky07 12y ago
I live in the middle of the US where we get a winter, but it doesn't snow/ice much. Too cold to run comfortably for 2-3 months but still possible. That's really probably a good point though. We have been considering giving a bigger discount to the yearly option. To your point, 9.99 isn't really a discount over the .99/month if the weather is only nice enough to run for 6-8 months. What would you think of a $5.99 yearly option? It has nice positioning at 50% off next to the .99/month, but also reasonable if you can only run ~6 months a year. P.S. I highly recommend moving if it's reasonable for you. I used to live in one of those cold climates and I am so glad I moved. So much nicer here.
- hluska 12y ago
  At $5.99 a year, your app would be very hard to beat. The upsetting part is that at $5.99 a year, you'll have trouble running a business. But, at that price point, you offer one heck of a service at an impulse price. I'll keep an eye on your app. Best of luck!
clarky07 12y ago
Well, this thread, and my design partner, have convinced me to lower the yearly price to $5.99. That way people can at least break even with bad winters and it looks like a much bigger discount.

by hluska 12y ago

clarky07 12y ago

I live in the middle of the US where we get a winter, but it doesn't snow/ice much. Too cold to run comfortably for 2-3 months but still possible. That's really probably a good point though. We have been considering giving a bigger discount to the yearly option. To your point, 9.99 isn't really a discount over the .99/month if the weather is only nice enough to run for 6-8 months. What would you think of a $5.99 yearly option? It has nice positioning at 50% off next to the .99/month, but also reasonable if you can only run ~6 months a year. P.S. I highly recommend moving if it's reasonable for you. I used to live in one of those cold climates and I am so glad I moved. So much nicer here.

hluska 12y ago
At $5.99 a year, your app would be very hard to beat. The upsetting part is that at $5.99 a year, you'll have trouble running a business. But, at that price point, you offer one heck of a service at an impulse price. I'll keep an eye on your app. Best of luck!

clarky07 12y ago

Well, this thread, and my design partner, have convinced me to lower the yearly price to $5.99. That way people can at least break even with bad winters and it looks like a much bigger discount.