3 ms·
RE: 2), the difficulty there is that you're now chasing the long tail of small dollars in a high-initial-touch business. Maybe a self-serve model could work, b
by jbooth 12y ago
RE: 2), the difficulty there is that you're now chasing the long tail of small dollars in a high-initial-touch business. Maybe a self-serve model could work, but the big corps and ad agencies representing the big money in the market are really really big on the brand safety thing. I'm not saying they're right, but as long as they're the ones signing the big checks, they don't really have to be.
I guess a self-serve business would be possible, but since your costs are the same for non-sketchy (for whatever silly definition of sketchy) content, you basically become a remarketer for the content that everyone else doesn't want to advertise on. You can sell it, sure, but it's a hard pitch.
- jshen 12y agoI'm sure you're right, which is why I'm moving away from ads. The examples that give me some sliver of hope are reddit and tumblr, both of which have some form of ads.
- jbooth 12y agoWell, you'd think that Google could pro-actively not show ads on occasional 'bad' content rather than putting it on each individual website operator to avoid displaying the adsense iframe (or whatever it is) on content that might bother Google. They're already identifying it.. why not just not show the ad? And then only penalize accounts that have a really big % of unadvertisable content.