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I think I'd like to actually hit a real store prior to buying this, as my guess is that this is just Getting Real v. 2.0. It clearly not aimed at their fans, b
by run4yourlives 17y ago
I think I'd like to actually hit a real store prior to buying this, as my guess is that this is just Getting Real v. 2.0.
It clearly not aimed at their fans, but a much broader business crowd.
- defunkt 17y agoFrom the comments: Getting Real was primarily about software development. Rework is primarily about starting, running, building, growing (or not growing) a business. There are some shared ideas between the books, but Rework was written from scratch. It’s a new book. But I still think you're right: this is a book for people who buy business books in airports and read them on planes. Which is where 37s probably needs to be heading - my dad wears a suit to work and has never heard of them, but I think he'd get excited by some of their ideas.
- run4yourlives 17y agoAgreed. 37s has more to say about business than they do about software development in my opinion. There is a huge audience that is small business that thinks it needs to be large business - 37Signals can speak to them.