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They arent spending on building brands, they are trying to directly buy users. Bribes in form of discounts, "cross promotion" deals that in effect mean they gi
by rasz_pl 12y ago
They arent spending on building brands, they are trying to directly buy users.
Bribes in form of discounts, "cross promotion" deals that in effect mean they give you stuff for free just to brag in the press how you use it. Huge FUD campaigns. M$ does it all.
Recently mentioned on HN Gopro is an excellent contrast. Bottom up organic marketing, investing in events, users and activities. Touching peoples lifes. Concentrating on positives, not gimmicks or attacking competition.
Microsoft is simply hostile and out of touch. Money is their only language.
- prawn 12y agoGoPro does cross promotion with TV/media companies and they often run discount coupons to attract sales. This is what companies do to promote their products. Microsoft also invests in events, users and activities.