The first line of this response is the absolute truth. I work for a startup, one that is categorically on track for significant success. I'm not a programmer,

The first line of this response is the absolute truth. I work for a startup, one that is categorically on track for significant success. I'm not a programmer, designer or product person so lets apply your questions to my situation... Can you build an audience? Not in the companies target demographic. Not even close. Can you find customers? As above. Not even remotely close to my remit. Can you bring in investment dollars? Debatable. The question is vague. My presence alone wouldn't attract investors therefore the answer must be 'no'. Despite all that, I work for a start-up. I have a lucrative job paying a decent salary as well as a healthy chunk of equity. Just before I joined, the company raised a significant series b round[1]. The value I add to the company is that I can solve a significant problem that is key to their growth. I can triple their staff numbers in a very short period of time without the need to spend ridiculous money on agency fees. To refer back to the first line of your response: Well run companies exchange something they have (money) for an outcome they want. They exchanged money for an individual who could abolish one of the significant hurdles preventing their rapid growth. You don't need technical chops to work for a startup. You need to possess skills and/or experience that the founders do not have in order to facilitate their growth. What those skills and/or experience is, depends entirely on the company you want to work for. [1] http://techcrunch.com/2014/01/23/lyst-a-fashion-e-commerce-aggregator-raises-14m-more-plans-beacon-rollout-with-paypal/ http://techcrunch.com/2014/01/23/lyst-a-fashion-e-commerce-a...