> Doing so does require cooking and a bit of planning. ... So, what is the niche for Soylent? Bam, there's the niche right there! At least for me, laziness is

> Doing so does require cooking and a bit of planning. ... So, what is the niche for Soylent? Bam, there's the niche right there! At least for me, laziness is the reason. I want to eat decently, but sometimes I don't want to stop working, I usually don't want to cook, and I don't always want to go out and grab fast food or have something delivered. So if I can mix a decent-tasting, filling shake quickly, that's a great thing. Bonus points since that shake will probably be better for me than some frozen dinner or fatty sandwich from a drive-thru.