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No, but display advertising is more about brand awareness and opinion-- it's not a direct-response game measured by CTRs. A better question is if anyone has b
by joshwa 19y ago
No, but display advertising is more about brand awareness and opinion-- it's not a direct-response game measured by CTRs.
A better question is if anyone has been influenced or reminded of a brand or product as a result of an ad served in a non-search context. I know I have!