Serious question: how is this better than trello, or a Google spreadsheet? Your target market seems to be small companies who don't have an entrenched 'system'

Serious question: how is this better than trello, or a Google spreadsheet? Your target market seems to be small companies who don't have an entrenched 'system' who are probably using one of your alternatives. (I solve my problem w/ spreadsheets, so if you convince me, I'll switch)