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It might be just me but I'm really annoyed by sites that do not have a easily discoverable pricing page. I would probably take a look at the product if you tell

It might be just me but I'm really annoyed by sites that do not have a easily discoverable pricing page. I would probably take a look at the product if you tell me what paid plan you offer. Without this information I don't bother.

eli 12y ago
You might be right, but it's not universally true that pricing pages are always a good thing. Especially if you expect to be selling into enterprise.
- gnoway 12y ago
  Can you explain this? Is it because you don't want your enterprise customers to see the pricing, or because the pricing will be dependent on the customer, or something else?
  - eli 12y ago
    (Sure, but let me preface by saying I have a B2B startup, but we sell media/ads. SaaS is a bit different... this is just my opinion.) I'd guess most of the time you do want to list at least some prices. My point was just that, while annoying, it's not always wrong to make people call/email. Sometimes the price indeed will vary and you want to make sure you understand what the client wants and that they understand what you're offering them. And, either way, you want to start a dialogue. Enterprise products don't generally sell themselves. If you have a product that will save a company hundreds of thousands of dollars, the challenge isn't going to be whether it's $199 or $299. It's going to be, Do I believe it will work for me? Is my data safe? Is there an SLA? It's likely a human will be needed to navigate the sales process. The point at which they're asking, "What's it cost?" might be the best place to insert someone. And if your product costs $10,000 a month, that's probably doubly true. Not many people are just going to pop a credit card number into a Stripe form for a $10,000 buy. Put another way, it's entirely possible that the people you lose by not listing a price are easily outweighed by the deals you close by encouraging people to contact you. People shopping for products based mostly on price are probably not great candidates for your "expensive" enterprise product anyway. EDIT: patio11 has a post about enterprise sales that, as usual, is very insightful: https://training.kalzumeus.com/newsletters/archive/enterprise_sales https://training.kalzumeus.com/newsletters/archive/enterpris...

eli 12y ago

You might be right, but it's not universally true that pricing pages are always a good thing. Especially if you expect to be selling into enterprise.

gnoway 12y ago
Can you explain this? Is it because you don't want your enterprise customers to see the pricing, or because the pricing will be dependent on the customer, or something else?
- eli 12y ago
  (Sure, but let me preface by saying I have a B2B startup, but we sell media/ads. SaaS is a bit different... this is just my opinion.) I'd guess most of the time you do want to list at least some prices. My point was just that, while annoying, it's not always wrong to make people call/email. Sometimes the price indeed will vary and you want to make sure you understand what the client wants and that they understand what you're offering them. And, either way, you want to start a dialogue. Enterprise products don't generally sell themselves. If you have a product that will save a company hundreds of thousands of dollars, the challenge isn't going to be whether it's $199 or $299. It's going to be, Do I believe it will work for me? Is my data safe? Is there an SLA? It's likely a human will be needed to navigate the sales process. The point at which they're asking, "What's it cost?" might be the best place to insert someone. And if your product costs $10,000 a month, that's probably doubly true. Not many people are just going to pop a credit card number into a Stripe form for a $10,000 buy. Put another way, it's entirely possible that the people you lose by not listing a price are easily outweighed by the deals you close by encouraging people to contact you. People shopping for products based mostly on price are probably not great candidates for your "expensive" enterprise product anyway. EDIT: patio11 has a post about enterprise sales that, as usual, is very insightful: https://training.kalzumeus.com/newsletters/archive/enterprise_sales https://training.kalzumeus.com/newsletters/archive/enterpris...