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Open question: has anybody ever considered or tried publishing updated versions of evergreen content? Textbook publishers make a great living doing this so I'm
by dkrich 12y ago
Open question: has anybody ever considered or tried publishing updated versions of evergreen content? Textbook publishers make a great living doing this so I'm wondering if it wouldn't be possible to apply this same technique to essays.
For example "A guide to better salary negotiations, 2014 edition", etc. with some minor updates to reference new examples, anecdotes, popular businesses of the day, etc.
I think this could have the dual effect of reengaging previous readers with content they've already read as well as keeping your content fresh and giving you the upside of having a brand new article to (re)publish. In my own experience, I don't mind and actually enjoy rereading articles I've read before and enjoyed so I don't think as a reader, this would bother me at all.
- mikeleeorg 12y agoI like this idea, and could've sworn I've seen it done someplace (but can't find the URL anymore). I get the feeling that Medium.com is trying to build a platform for this too. The date is still there, but it's deemphasized and placed at the bottom, instead of in the byline. Someone could easily append "2014 edition" to the title - or perhaps, Medium could offer that feature too.
- josephjrobison 12y agoYes! Moz.com has a great example of this. They do a bi-annual industry survey and update the persisting URL with the most recent findings and create a new page for the newly outdated survey. Current Survey Results: http://moz.com/search-ranking-factors http://moz.com/search-ranking-factors Past Survey Results: http://moz.com/search-ranking-factors/2011 http://moz.com/search-ranking-factors/2011 http://moz.com/search-ranking-factors/2009 http://moz.com/search-ranking-factors/2009
- Tomte 12y agotom's Hardware is a bit like that: "System Builder Marathon Q4 2013", "System Builder Marathon, Q1 2014"