Great insight. I really like the taste of Nutella, but it is extremely sweet - which may have something to do with its popularity. Hershey's and Jif have relea

Great insight. I really like the taste of Nutella, but it is extremely sweet - which may have something to do with its popularity. Hershey's and Jif have released similar products (hazelnut spread) recently too. I think there may be more consumer demand for a more nutritious chocolate/nut spread as you suggest. Interestingly, Nutella doesn't do well in warmer temperatures. So their ability to reach new markets in warmer climates (C./S. America, South/SE Asia, Africa) may be somewhat limited until they figure this out.