Actually Google still LOVES EMDs in local. Check several competitive markets in bigger cities. Examples: City Dentist, City Personal Injury Attorney, City Chir

Actually Google still LOVES EMDs in local. Check several competitive markets in bigger cities. Examples: City Dentist, City Personal Injury Attorney, City Chiropractor. For many the top 3 - 5 are EMDs. Google just reduced the weight of EMDs, so if thin or spammy content and all they have going for them is the EMD, they won't rank. But an EMD with good content and marketing still ranks well in local.