We first created the World’s Worst Email (and mailed it to our subscriber list) as a gag. The idea was to shine a spotlight on the value of design in email mark

We first created the World’s Worst Email (and mailed it to our subscriber list) as a gag. The idea was to shine a spotlight on the value of design in email marketing by putting good content in packaging. To my surprise it has sort taken on a life all it's own.