It also helps to think about it in terms of the old print formats. Only blogging is like handing someone a stack of leaflets with some semi-descriptive tags on

It also helps to think about it in terms of the old print formats. Only blogging is like handing someone a stack of leaflets with some semi-descriptive tags on the side to help you navigate through them. A good test is to ask yourself if this would be useful or compelling if someone handed you a print version of the text. Blogs developed the way that they did, I think, because they really took off as a way to socialize about the news, usually created for print or TV first. Social networks have taken over that role. Now, web publishing is beginning to take a more leading role rather than being wagged by traditional media. It helps to hold your writing to the same standards of quality that you would in a print publication.