Imagine these two scenarios: We spent $50 million dollars advertising our free app and got 600 users in three weeks. Is that good? No, it's terrible. We spe

Imagine these two scenarios: We spent $50 million dollars advertising our free app and got 600 users in three weeks. Is that good? No, it's terrible. We spent $0 in advertising and told one guy who wasn't even in our niche about our app that costs $1000 per month and got 600 users in three weeks. Is that good? It's awesome! Take a look at your ongoing costs, marketing costs per signup, customer lifetime value, customer feedback and value being generated for your customers.