Patrick (patio11) has a great blog and covers all sorts of interesting topics, including marketing/targeting: http://www.kalzumeus.com http://www.kalzumeus.com

Patrick (patio11) has a great blog and covers all sorts of interesting topics, including marketing/targeting: http://www.kalzumeus.com http://www.kalzumeus.com https://news.ycombinator.com/user?id=patio11 https://news.ycombinator.com/user?id=patio11 Also, there's plenty of previous HN discussions on niche targeting: https://hn.algolia.com/?q=niche#!/story/forever/0/niche https://hn.algolia.com/?q=niche#!/story/forever/0/niche As for the cross-over between hikers and hackers, I've seen the OpenBSD developers self-described as "A hiking club with a hacking problem." Nearly all of their main hackathons involve a hike of some sort. http://www.openbsd.org/hackathons.html http://www.openbsd.org/hackathons.html