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Thanks for letting me know. The title sounds pretty spammy now that I think about it. I'm still experimenting with various ways to reach an adventure audience b

Thanks for letting me know. The title sounds pretty spammy now that I think about it. I'm still experimenting with various ways to reach an adventure audience but I've tried guest posts, SEO, adventure forums and cross promotion are all the usual suspects. I'm not after big growth, just some ideas for reaching the right people at the right time. I imagine there are some interesting case-studies from people who frequent HN.

jcr 12y ago
Patrick (patio11) has a great blog and covers all sorts of interesting topics, including marketing/targeting: http://www.kalzumeus.com http://www.kalzumeus.com https://news.ycombinator.com/user?id=patio11 https://news.ycombinator.com/user?id=patio11 Also, there's plenty of previous HN discussions on niche targeting: https://hn.algolia.com/?q=niche#!/story/forever/0/niche https://hn.algolia.com/?q=niche#!/story/forever/0/niche As for the cross-over between hikers and hackers, I've seen the OpenBSD developers self-described as "A hiking club with a hacking problem." Nearly all of their main hackathons involve a hike of some sort. http://www.openbsd.org/hackathons.html http://www.openbsd.org/hackathons.html