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I nearly flagged your recent submission from adventureplaybook.com: "Adventure destinations that slip through the cracks" https://news.ycombinator.com/item?id

by jcr 12y ago

I nearly flagged your recent submission from adventureplaybook.com: "Adventure destinations that slip through the cracks" https://news.ycombinator.com/item?id=7762095 https://news.ycombinator.com/item?id=7762095 From the submission title I figured it was just the usual travel spam, but after looking over the site and not finding you selling anything, I left it unflagged. I only visited the site to make sure it was spam before flagging, so it was a close call. Though adventuring sure sounds like fun, unfortunately, I'm not in your target demographic. I really don't know how to reach your desired demographic other than the obvious methods (SEO, A-B testing, cross-promotion with related sites/services, contributing to related forums, gathering email addresses of interested people for mailings, ... and just about everything else patio11 regularly tells people to do). What kinds of things have you tried so far?

wheresclark 12y ago
Thanks for letting me know. The title sounds pretty spammy now that I think about it. I'm still experimenting with various ways to reach an adventure audience but I've tried guest posts, SEO, adventure forums and cross promotion are all the usual suspects. I'm not after big growth, just some ideas for reaching the right people at the right time. I imagine there are some interesting case-studies from people who frequent HN.
- jcr 12y ago
  Patrick (patio11) has a great blog and covers all sorts of interesting topics, including marketing/targeting: http://www.kalzumeus.com http://www.kalzumeus.com https://news.ycombinator.com/user?id=patio11 https://news.ycombinator.com/user?id=patio11 Also, there's plenty of previous HN discussions on niche targeting: https://hn.algolia.com/?q=niche#!/story/forever/0/niche https://hn.algolia.com/?q=niche#!/story/forever/0/niche As for the cross-over between hikers and hackers, I've seen the OpenBSD developers self-described as "A hiking club with a hacking problem." Nearly all of their main hackathons involve a hike of some sort. http://www.openbsd.org/hackathons.html http://www.openbsd.org/hackathons.html

by jcr 12y ago

wheresclark 12y ago

Thanks for letting me know. The title sounds pretty spammy now that I think about it. I'm still experimenting with various ways to reach an adventure audience but I've tried guest posts, SEO, adventure forums and cross promotion are all the usual suspects. I'm not after big growth, just some ideas for reaching the right people at the right time. I imagine there are some interesting case-studies from people who frequent HN.

jcr 12y ago
Patrick (patio11) has a great blog and covers all sorts of interesting topics, including marketing/targeting: http://www.kalzumeus.com http://www.kalzumeus.com https://news.ycombinator.com/user?id=patio11 https://news.ycombinator.com/user?id=patio11 Also, there's plenty of previous HN discussions on niche targeting: https://hn.algolia.com/?q=niche#!/story/forever/0/niche https://hn.algolia.com/?q=niche#!/story/forever/0/niche As for the cross-over between hikers and hackers, I've seen the OpenBSD developers self-described as "A hiking club with a hacking problem." Nearly all of their main hackathons involve a hike of some sort. http://www.openbsd.org/hackathons.html http://www.openbsd.org/hackathons.html