Google and Matt will get things right. We have to acknowledge that Google has been performing up and down the perfect margin (but not getting it perfectly righ

Google and Matt will get things right. We have to acknowledge that Google has been performing up and down the perfect margin (but not getting it perfectly right), but it is because, presumably, they are in the last part of the equation to make it all perfect. The only thing is they can't simply solve it relying only to technology because search engines deal with people. People are emotional beings, search engine robots, are, not bring funny, just robots. Consider this as equation Neo (of the Matrix).